Founded in 2022, LANCER is an independent premium fashion jewelry & accessories brand born and based in Milan, Italy.

The founder of the brand, Lancer Lan, was introduced to the world of fashion thanks to her passion for photography. As a fashion photographer and seeing the world through her camera’s lens, she began to wonder what made an outfit truly unique and how emotion could be projected through style.

The answer she found to this question was the details, the necklace a person was wearing or even the choice of a single earring. From afar, it might have looked like just another accessory, but zooming in, it became clear to her that jewelry is much more than that. It is who you are, your own unique statement to the world, a way to embody your personality and express your feelings in an outward form.

In pursuit to make her own statement, she began looking for the perfect pieces, the ones that she would see herself in and would make her say “this is so me”, yet she often spent days scouting the internet in vain. With years of experience in drawing, a thirst for creativity and a constant stream of jewelry designs flooding her mind, she began to wonder ‘why not create a brand with my own designs?’

Lan followed her heart. She put all her work on hold and started drawing out the designs she had in mind. After producing some of the pieces and posting the designs on her personal social media, she received an overwhelming response and decided to take the risk of a lifetime. She invested her last pennies and turned her vision of a genderless, sustainable, uniquely designed and high-quality jewelry brand into a reality. Starting from a one-person team, LANCER was thus born.

“I am genuinely lucky to have found the perfect path for me that combines all my passions – jewelry, photography, drawing and designing. I think the core of all of them is creativity. I have always loved creating as it is not only a means of self-expression, but also a way to connect and resonate with others. LANCER is no exception. I aim to create a brand with unique and bold designs that people can see themselves in. If you also see yourself in our pieces and you think to yourself “this is so me”, then welcome, you are joining the LANCER community” – Lancer Lan, the founder of LANCER

Redefining modern, LANCER continues to create genderless statement accessories featuring a mix of intricate gothic and industrial details, blending a refined contemporary metallic style with a rough grunge and subversive aesthetic. With the quality to last for a lifetime, the resulting pieces are downright bold and instantly recognizable. When you wear yours, you are joining a community.

Design is the core of the brand, while quality is its soul. We design everything ourselves in-house at our studio and meticulously craft our entire collection using 100% recyclable and sustainable stainless steel of the finest quality. Every LANCER piece is engineered to last for a lifetime while being completely tarnish and rust free.

We believe that stainless steel is the new trend in jewelry due to its incredible durability, sustainability and resistance to corrosion, rust and damage. All of LANCER accessories are made from stainless steel, the metal that is guaranteed not to rust, tarnish, or turn your skin green, even if worn everyday. Especially stainless steel in its original color (silver – the color of our products) is 100% waterproof, sweatproof, heatproof and will never tarnish, ever. You can wear our pieces during showering, exercising, and hands washing without any problems. Meanwhile, as the most recycled material on the planet, steel offers 100% recyclability and an unbeatable durability. With a lifespan of several decades, 80% – 90% of stainless steel will eventually be reused without any loss of quality, which gives it an unsurpassed sustainability and makes it an excellent environmental performer.  

• Hypoallergic
• Never tarnishing, discoloring or rusting
• Waterproof, sweatproof, heatproof
• 100% recyclable and sustainable
• Durable, strong, crafted to last for a lifetime

We firmly believe in the materials we choose and the quality we stand for. This is why we are confident enough to give you a lifetime warranty on all LANCER products and assure you of the required quality to proudly wear your LANCER all year, all day, every day.

On a personal note, I would like to thank everyone who has been on this journey with us, who has supported this brand from the beginning and who will be joining us from here on in. Like I always say, at the end of the day, it is not my brand, it is our brand. You guys are the reason why I am able to share what I love and to be constantly motivated to continue to create exceptional pieces for more like-minded individuals out there. It is with you in mind that we aim to be the best at what we do.

If you have questions, suggestions, or anything you would like to discuss with us, please feel free to contact us by email [email protected] or just send us a message on Instagram at @lanceraccessories. You voice is always important to us.

LANCER | FOUNDER